Advertising your brand or business has always been expensive, even though it is essential for brand broadcasting. But have you ever considered that even something as costly as a brand promotion can be done for free? Yes, our move to the virtual world provides us with numerous opportunities to connect your brand with a large population for free. People have had a new medium of communication in the last few years, where they can connect with people globally through social media and build relationships.
A significant shift has also occurred in the business world, with many entrepreneurs turning to online platforms. People are so obsessed with social media that, according to the Pew Research Centre, 7 out of 10 people check their Facebook account multiple times per day. Traditional methods are more expensive and reach fewer people if you want to tell the world about your new product or attract an extensive number of customers.
Social media platforms, on the other hand, can be a blessing to business owners who want to extend their business without breaking the bank. Every business needs to advertise, but not every company has the resources to launch a full-fledged marketing campaign. Many people who can broadcast find that they are still unable to provide the necessary publicity.
You can easily promote your business by investing your time and connecting with more potential customers. The following are the 8 free ways to advertise that will benefit its growth.
1. Utilise Google My Business
Every day, more than five billion searches people do via Google, where people go online multiple times a day to gather information. Google My Business is a simple way for businesses to stand out and be easily accessible to customers. If someone searches for your business, a map of your location appears, informing that person of the exact location of your physical shop so that he can easily reach it.
However, this will only be possible if you link your business to Google My Business, which is responsible for a significant portion of the ranking improvement. Google My Business is a free business listing on one of the Internet’s highest search engines that puts your company towards a broad range of potential customers. With the click of a button, your Google My Business (GMB) listing provides potential customers with easy access to your working hours, phone number, website, and instructions.
Your free GMB profile informs customers about your company by providing information and reviews ratings. It is a simple process for giving your customers quick access to your physical store without having to share the location with everybody all the time. Having such an essential resource available for free allows you to focus your efforts elsewhere, such as promoting your business and some more things to get a better result.
2. Take advantage of social media
The use of social media is the most famous online activity, and promoting a business in this means connecting with a large number of people. More than 3.6 billion people utilised social media worldwide in 2020, with that figure expected to rise to around 4.41 billion by 2025. Connecting your business to social media is a wise decision in today’s life where a population of people will be interested in your product. k8o It connects you with interested customers and allows them to generate revenue.
If you’ve created an account on social media, your work doesn’t stop there; you’ll have to go through the process of posting content again and again. You must follow a great strategy to stay engaged with your followers and connect with more people. It directs your actions and informs you whether you are successful or not.
In 2021, there will be 4.48 billion active users of social media worldwide, a 13.13 percent increase from 3.69 billion in 2020. In such a situation, every business owner should take full advantage of it, as it can serve as an underlying reason to achieve more in a shorter period. If you post regularly, you will gain popularity and people’s loyalty who will later become your customers. Hopefully, you should post on Facebook two times a week and on Twitter three to four times per day.
3. Display your products on youtube
YouTube is the most popular online platform, and there is evidence that its popularity is growing more and more by the day. According to Statista, there are an estimated 2.24 billion YouTube users worldwide by 2021. Every month, more than 2 billion people will have watched videos on YouTube by 2020. If you want to market your brand to an online audience, this is a great platform to utilise because you can display your product to people in a more transparent way.
Every day, over 4 billion videos are watched on YouTube, and even a short video can have a direct impact on people. However, it is not so complicated that you must be an expert in this field or hire one. You can straightforwardly begin it by developing a proper strategy and plan. YouTube offers excellent tools for making your video more visually appealing, such as the option to add music or shorten the video’s length.
Create a list of what you want to make a video about and what information you want to include in it before you begin. It will save you from forgetting things and add more detail to the short video. YouTube is growing by the day, so uploading a video about your product or service right away can always keep you ahead of the competition. Using product names or related keywords in the video’s description and title will help you rank in search results.
4. Recognize the significance of SEO for your website.
SEO is all about supporting search engines in understanding and displaying content relevant to the visitors’ queries. Search Engine Optimization (SEO) is a continuous process that frequently involves making minor changes to specific parts of your website. These can have a significant impact on the user experience of your site as well as its performance in organic search results. Organic traffic regards as the most beneficial to any website in terms of ranking and website reputation.
When people want to buy something, they first go to Google and search for that product or service. As we know, Google is a simple way to gather information, which many people today take advantage of it. They can search sellers who sell that product once they have all the necessary product information. If you are a seller and you do not appear in their search results, it means that your organic traffic options are nearly exhausted.
Google actively penalizes sites that involve “keyword stuffing” or use an excessive number of keywords. Instead of stuffing more keywords into your content, try to create high-quality, one-of-a-kind content. Connect your website to Google Tag Manager so that Google can index it and you can appear in search results. You should also constantly work on the website’s flaws and try to improve them.
5. Instagram reels can capture viewers.
Instagram Reels, which debuted in August 2020, is widely regarded as the most successful short video reel ever. Instead of establishing a different platform, Instagram chose to add features to its existing app, which uses by over 1 billion people each month. It was presented to the user in the form of an Instagram reel, which was a massive success on its own.
Since the introduction of the short-video format last year, brands and creators alike have found the Instagram reel to be an excellent way to connect with their audiences. It has also resulted in an increase in the number of followers and engagement rates for many people. The Instagram reel allows businesses to express their brand uniquely by using short, entertaining video content.
You can combine all of the information required for brand promotion in a 15 to 30-second video that viewers can watch without becoming bored. You make your reels to attract and entertain people, which you can share on the Instagram reels feed. People should be eager to stop and watch your reel when it presents in the feed. Experiment with different stories and new ideas to inspire your audience.
6. Grow your business through live video
Live video gives your target audience a sense of excitement because they can interact with you directly and immediately. People like videos because they can see the real side of your business without any pretence. In addition to live broadcasts, you can connect and promote your live videos on social platforms at a later time.
Your viewers feel extremely happy to see the rich content provided by your live videos and are even more excited to know more about it. Especially if you allow your audience to submit questions and interact with your brand by sharing their concerns. The great thing about live video is that it allows a worldwide audience to participate regardless of geographical boundaries.
You can communicate with people in real-time by using a simple camera on your smartphone or a desktop computer. Here you can show off your products as well as take people behind the scenes of your business, which builds trust. To pique your audience’s interest, write a post about live video ahead of time and keep them updated with the appropriate timing.
7. Create a hashtag for your brand
Hashtags are a very remarkable way for people to become popular in a very short period. A brand-name hashtag is a phrase used over social media in combination with a hashtag connected with a particular brand. It should be a phrase or word that encourages people to engage with a brand in conversations on platforms such as Twitter and Instagram. When you include a hashtag in the caption of a post or a story, it generates a clickable link to all relevant material for that hashtag.
In such a case, when creating an Instagram post or story, make sure to include the Instagram hashtag. There is an enormous amount of hashtags available on social media for brands, so it is critical to find a way to create a hashtag for your brand that can be popularly used. By using your business hashtags, you can post your thoughts and reach people all over the world. Connecting with people allows you to engage in discussions and market your business.
8. Brand promotion through blogs
Approximately 4 billion people worldwide are currently connected to the Internet and use several marketing methods, one of which is blogging. Blogging not only drives traffic to your website but also promotes your products and services. It also aids in the development of trust with potential customers and allows you to easily share a variety of information. You can begin by creating relevant content in numerous ways to drive inbound links and traffic to your site.
It makes no difference what type of business you run; you must have a blog. Blogging assists in driving traffic to your website, where more visitors can connect and spend time. If you want to increase the number of visitors to your website, you should consider blogging. Now that you have some website traffic from your blog, you have the option to transform that website traffic into leads.
Conclusion
If you want to rank well as well as provide a better user experience, your website must be fast and mobile-friendly. Use Google’s free tools to test your website’s speed and mobile-friendliness. There are many digital marketing company to promote your business; just be creative and try to correct any flaws. If you don’t have a lot of money to spend on marketing, you must spend your time promoting your company. The eight methods listed above are a fantastic way for promoting your business for free. After that, a little monitoring and a lot of hard work will quickly push your business to the heights you have imagined.